In such a short amount of time, marketers have been able to figure out different ways to use drones in their marketing strategies. Some of these ways, while still in their infancy, show a huge potential for the future of marketing.
HOW ARE DRONES BEING USED IN THE MARKETING INDUSTRY?
Drones as a physical medium: they are used to physically reach consumers in new and innovative ways. Disruption potential: medium
Drones as actors: they are used by marketers in video commercials as surprising flying objects bringing the “wow” factor. Disruption potential: low
Drones as videographer tools: they are used in commercials to produce innovative video content and offer new perspectives. Disruption potential: high
Drones as a hub of emerging technologies: integrated with other technologies (such as VR/AR, cloud, IoT etc), drones are opening the path to disruptive ways to gather data and market to target audiences. Disruption potential: huge!