Drone Usage is Set to Explode by 2020

In a report from [BI Intelligence][1], we take a deep dive into the various levels of the growing global industry for commercial drones, or unmanned aerial vehicles (UAVs). This report provides forecasts for the business opportunity in commercial drone technology, looks at advances and persistent barriers, highlights the top business-to-business markets in terms of applications and end users, and provides an exclusive list of dozens of notable companies already active in the space. Finally, it digs into the current state of US regulation of commercial drones, recently upended by the issuing of the Federal Aviation Administration's draft rules for commercial drone flights. Few people know that many companies are already authorized to fly small drones commercially under a US government "exemption" program.

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Here are some of the main takeaways from the report:

  • The global commercial drone market will take shape around a handful of industries: agriculture, energy, utilities, mining, construction, real estate, news media, and film production.

  • Most growth in the drone industry is on the commercial/civilian side, as the shift away from the military market gains momentum.

  • E-commerce and package delivery will not be an early focus of the drone industry.

  • Legacy drone manufacturers focused mostly on military clients do not have a natural advantage in the fast-evolving civilian drone market.

  • Proposed US regulation would effectively end the ban on commercial drone flights.

  • Technology barriers are both a roadblock and a huge business opportunity.

  • Many of the notable early commercial UAV manufacturers are emerging outside of the US market.

  • The commercial-drone industry is still young but has begun to see some consolidation and major investments from large industrial conglomerates, chip companies, and defense contractors

Drones are Changing the Marketing Industry

In such a short amount of time, marketers have been able to figure out different ways to use drones in their marketing strategies. Some of these ways, while still in their infancy, show a huge potential for the future of marketing.

HOW ARE DRONES BEING USED IN THE MARKETING INDUSTRY?

  1. Drones as a physical medium: they are used to physically reach consumers in new and innovative ways. Disruption potential: medium

  2. Drones as actors: they are used by marketers in video commercials as surprising flying objects bringing the “wow” factor. Disruption potential: low

  3. Drones as videographer tools: they are used in commercials to produce innovative video content and offer new perspectives. Disruption potential: high

  4. Drones as a hub of emerging technologies: integrated with other technologies (such as VR/AR, cloud, IoT etc), drones are opening the path to disruptive ways to gather data and market to target audiences. Disruption potential: huge!

Read the article on Skytango

Your Drone Cheat Sheet

Who are the key players? What are the big debates? And why do they freak so many people out?


 

Ryan Calo

Calo is a University of Washington law professor who has argued that drones may help propel larger conversations about the juncture of technology and privacy.

Lisa Ellman

A former White House staffer, Ellman has pushed to open U.S. airspace to commercial drone flights.

Paul Misener

Amazon executive Misener has contributed to the company’s plans for delivery drones.

Rand Paul

In 2013, the Republican senator from Kentucky carried out an almost 13-hour Senate filibuster warning against the possibility of domestic drone strikes.

Stephen Ross

Ross, owner of the Miami Dolphins, invested $1 million in the Drone Racing League, helping to legitimize the nascent sport.

See the full article on Slate